It’s been a month since bringing on employee number one through Outposter.
On paper it’s a 40 hour a week role. In practice it feels closer to double that in output. The tools help, but it’s the domain knowledge that makes the difference.
Across LinkedIn, Instagram, TikTok and WordPress there’s a depth of understanding that I simply don’t have. Learning those areas properly would take time. Having someone who already knows them means we can focus on progress, not process.
There was some heavy lifting early on to define what was needed, but the return on that time is clear. Once direction is set, the pathway opens and the momentum follows.
For the first time in my business everything is current.
The to do list has shrunk, the newsletters and templates are ready, and the structure is in place to scale — with scope to lift the quality of the work being produced.
We meet twice a week on Google Meet, chat daily on Slack and keep communication simple and consistent.
Hiring through Outposter has been a reminder that good systems and capable people change what’s possible. It’s already had a big impact across my consulting work, podcasts and the other projects I’m building.
Month one has shown the value of learning to delegate to elevate.
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