FoodByUs has launched FoodByUs Insights, a data intelligence platform providing food manufacturers with real-time, anonymized data on product performance in restaurants, cafes, and pubs across Australia. This innovative tool enables manufacturers to optimise their offerings based on actual market demand and engage directly with venues through promotions, bridging the gap between venues, distributors, and manufacturers in the food ecosystem.
Alexander Howard, Assistant Category Manager for Foodservice at McCain: “FoodByUs is a game-changer when it comes to live market insights for our foodservice strategy.” “The platform offers unique insights where there is otherwise little to no data from distributors. We now have real-time visibility into market trends and product performance in the casual dining space, which allows us to tailor our product offerings for specific environments.”
Ben Lipschitz (Pictured), Co-Founder and CEO of FoodByUs: “FoodByUs Insights is like having scan-level data for wholesale. For years, manufacturers have struggled with limited visibility into what’s happening between restaurants and distributors. Our platform improves that by offering detailed, real-time data that can truly drive growth and innovation, something that has been solely missed in the industry. Best of all, distributors remain involved because they still fulfil all orders from restaurants – so it’s win-win-win.”
“We’re also helping manufacturers reach venues in a way they would never have been able to before with unique offers that benefit all layers of the supply chain. This isn’t just about who’s buying what — it’s about understanding industry-wide trends and capitalising on opportunities in a way that benefits the entire supply chain.”
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